Sunday, February 22, 2009

What NOT to do: Lesson 9...No Communication


Since last Tuesday, there has been uproar among Facebook members. Out of the blue, Facebook secretly changed its terms of services. The new rules of Facebook basically says that they would own the content people posted on the site, even personal information after the person closed out their account.

And by the next morning, users who logged into their account receivied a posting that said that the site was going back to its previous terms of use policies while it resolves the issues.

Facebook’s founder, Mark Zuckerberg, then created a group called "Facebook Bill of Rights and Responsibilities." The group’s main focus was to inform users that Facebook "doesn't claim rights to any of your photos or other content. We need a license in order to help you share information with your friends, but we don't claim to own your information."

What should Facebook have done? If I were a member of Facebook’s PR department, I’d make sure that a public statement was issued about the changes to the terms of services. If they were going to change things, why do it in secrecy?

-Travis Francis