Saturday, February 14, 2009
What NOT to do: Lesson 6…Spin the Truth
When reports came in that Chris Brown would not be attending the last Sunday’s Grammy’s because of a LAPD investigation for felony battery, the media automatically zoned in on his girlfriend Rihanna. Members of the media then contacted Rihanna’s publicist, Amanda Silverman, to gain information on the explosive accusations that Brown laid hands on Rihanna.
Silverman stated that her client was involved in a traffic accident and was "fine." She then released another statement stating that the R&B singer was "well. Thank you for your concern and support." It was later reported that Rihanna was being tended to at Los Angeles’ Cedar-Sinai Medical Center with injuries that reflected a domestic abuse assault.
Fabricating stories isn’t new to Silverman, she’s been caught by the media before. Creating stories about high-profile clients Daman Dash and Naomi Campbell has given her a bad name with the press. As Page Six puts it, “If Silverman says the sun is shining, bring an umbrella.”
The media is known for calling out publicists for lying, that’s the last thing you want to do because then you’ll become the story and be crucified for it. What Silverman should have done was think before she spoke. No matter what, don't lie about the situation. If anything, a simple “No Comment” would have done the job. Lying is the one sin the media will neither tolerate nor forgive.
- Travis Francis
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