Good day everyone.
This blog is not necessarily a PR no-no. This is actually a PR yes-yes :-). President Obama has made his international debute, and he has received an 'A' from many political commentators and journalists. He's doing what President Bush refused to do: acknowledge our faults and build friendly relationships with other countries.
The PR no-no is to be a global bully. No matter how powerful your country is, you can't go into other people's country and tell them what to do. You can't tell them, "If you're not on our side, then you're evil." Who's to make that judgment? Not you, especially if you fail to acknowledge your own faults and fail to be knowledgeable about other countries' cultures. For all you know, they can view your country as evil, which has been the case for the past eight years.
Pres. Obama has done a tremendous job acknowledging that the U.S. has done its share of wrongs, but he also stated that the current global crisis is not the U.S.'s fault alone. He has demonstrated one of the biggest principals in PR: transparency and honesty. Pres. Obama has demonstrated friendly leadership and dialogue, something the Bush Administration didn't understand. Maybe they didn't care. Who knows?
I think Pres. Obama is demonstrating great PR for the U.S. What do you think? Do you think you could have done better? Do you think he made any mistakes?
By: Marlon Williams
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